CapStone Holdings Names Jeff Genyk Head of Sports Ventures
ASPEN, Colo., Oct. 12, 2026
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CapStone Holdings Names Jeff Genyk Head of Sports Ventures
PR Newswire
ASPEN, Colo., Oct. 12, 2026
Veteran sports and business leader will help identify and develop opportunities across GameAbove Sports, 21X SPORTS and CapStone’s broader sports portfolio
ASPEN, Colo., Oct. 12, 2026/PRNewswire/ — CapStone Holdings Inc. (“CapStone“) today announced that Jeff Genyk has joined the company as head of sports ventures. Working across the portfolio and in collaboration with existing leadership, Genyk will help identify, evaluate and develop opportunities across GameAbove Sports, 21X SPORTS and other ventures across the industry.

“Jeff brings a valuable combination of business experience, sports leadership and relationship-building skills,” said Ashley Beal, chief of staff at CapStone. “He understands how to lead people, evaluate opportunities and work across organizations, making him a strong fit to help advance CapStone’s sports ventures through GameAbove Sports and 21X SPORTS.”
Genyk brings leadership experience spanning business, collegiate athletics and sports media. Before entering college coaching, he spent a decade in private business. He later served as head football coach at Eastern Michigan University and held coaching and football operations roles at Northwestern University, the University of California, Berkeley, the University of Wisconsin and Vanderbilt University. His tenure included work with conference championship teams at Northwestern and Wisconsin. He also served as an ESPN color analyst for Atlantic Coast Conference football games.
“I am thrilled to join CapStone and work with Keith Stone and the broader team,” Genyk said. “CapStone has a proven record of building businesses and positively affecting communities. I look forward to bringing my experience across business, athletics and media to help develop opportunities throughout its sports portfolio.”
The appointment strengthens CapStone’s leadership team as the company expands activity across the sports industry. GameAbove Sports invests in teams, companies and initiatives while supporting athlete management, partnerships and youth development. 21X, formerly known as Structurely, recently launched 21X SPORTS, a business vertical owned by 21X and developed in partnership with GameAbove Sports. The platform is designed to help organizations pursue incremental revenue from existing fan and customer relationships.
Genyk holds an MBA from Western Michigan University and a master’s degree in education and social policy from Northwestern University. He earned a bachelor’s degree in business administration from Bowling Green State University, where he played quarterback and punter.
About 21X
21X, formerly known as Structurely, is an AI engagement infrastructure company that helps businesses grow revenue, improve customer experiences and operate more efficiently. Built on more than a decade of experience in real customer conversations, 21X uses AI across voice, SMS and email to respond, understand intent, guide customers toward the right next action and route appropriate opportunities to live personnel. The company serves organizations in real estate, mortgage lending, life insurance, aviation and sports. Learn more at 21Xai.com.
About GameAbove Sports
GameAbove Sports focuses on global business development and strategic investments across teams, franchises, leagues, events, related companies and community initiatives. Learn more at gameabovesports.com.
About CapStone Holdings Inc.
CapStone Holdings Inc. is a family office-structured investment firm providing investment capital and strategic support across technology, financial technology, real estate and sports. Its portfolio includes GameAbove and 21X. CapStone and its founders have invested across a range of industries for more than 35 years and support focused philanthropic initiatives. For more information, visit capstoneholdingsinc.com.

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SOURCE CapStone Holdings, Inc.


