New practice combines advisory services, AI Activation Packages, subscription-based AI Pods, and Managed AI Services in a scalable, outcomes-driven model for enterprise AI expansion

MONTREAL, Nov. 10, 2026 /PRNewswire/ — Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, today announced the launch of Syntax Business AI, a unified practice designed to help mid-market organizations move beyond experimentation and put AI to work through a subscription-based, outcomes-driven AI model.

“Most companies are somewhere along the AI adoption spectrum. But the real questions leaders are asking are practical: How do we integrate AI into the core systems that run our business? How do we scale it responsibly? How do we make sure it delivers sustained business value?” said Christian Primeau, Global CEO at Syntax. “We built our Syntax Business AI practice around these questions, drawing on our decades of Oracle and SAP expertise, industry knowledge, and proven AI capabilities. Now we’re packaging it so customers can build, scale, manage, and get value from their AI investments faster.”

Overcoming Barriers to Enterprise AI

Growing and global organizations often have complex enterprise environments, with data spread across systems and business processes. As they modernize core systems and adapt to evolving industry requirements, many are looking for a clear path to effectively integrate and operationalize AI at scale.

For decades, Syntax has helped customers modernize mission-critical applications and cloud environments with end-to-end solutions and industry-specific expertise across manufacturing, consumer and retail, engineering and construction, and natural resources. As SAP, Oracle, and Microsoft continue to embed AI across their enterprise resource planning (ERP) platforms and solutions, Syntax Business AI helps customers maximize those investments through a governed, flexible model for AI adoption, one that puts first use cases into production within weeks and can be continuously tuned, expanded, and managed as the business evolves.

Four Steps, One Path

Syntax Business AI delivers an end-to-end program, shaped by each customer’s priorities and level of AI maturity:

• AI Value Discovery — A focused, fixed-fee engagement to identify high-value use cases, assess readiness, and establish a clear business case for AI.
• Activation Packages — Fixed-scope and industry-focused packages that switch on and secure the AI capabilities customers already license, including SAP Joule, Microsoft 365, and Microsoft Copilot, and the data foundation beneath them.
• AI Pods — Subscription-based delivery teams of named Syntax experts and AI agents. Pods can scale with customer demand and are designed around defined outcomes rather than traditional time-and-materials delivery.
• Managed AI Services — Ongoing governance, security, and compliance with clear ownership, monitoring, and approved controls to help customers operate AI solutions safely, sustain the value of the outcomes they achieve, and improve their performance over time.

All four are supported by a common, reusable foundation of Syntax’s industry-specific expertise and IP-based solutions, ERP connectors and integrations, safety guardrails, traceability, and monitoring. The foundation is also supported by the Syntax Value Ledger, which ties each AI initiative to defined business metrics and operational KPIs so customers can track and maximize the value of their AI investments. The result: every new AI initiative builds on the last, helping customers accelerate their time to value. 

“Syntax Business AI is an evolution of work we’ve been doing for years, first across our own operations and then with customers,” said Marcelo Tamassia, CTO at Syntax. “That experience helped us build an AI-enabled culture within Syntax and develop the capabilities behind the new practice, including our GenAI platform, AI-enabled services, and a growing portfolio of industry-specific AI agents. Business AI brings those capabilities together in a practical, outcomes-driven model that fits our customers’ operational environments and helps them move from concept to production-grade AI.”

For more information, visit Syntax Business AI.

About Syntax
Syntax is a leading global technology solutions provider driving enterprise transformation in the cloud. We help organizations modernize mission-critical applications through AI-enabled innovation, industry-tailored outcomes, and end-to-end solutions across strategic advisory, implementation, and managed services. Through our Boutique @ Scale approach, we tailor every engagement to our customers’ priorities, blending boutique-level agility and care with the reach and resilience of a global enterprise. Supported by strategic partnerships with SAP, Oracle, AWS, Microsoft, and other technology leaders, we empower customers to scale faster, work smarter, and build for what’s next. Learn more at www.syntax.com.

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SOURCE Syntax